Next Level Apparel, Los Angeles, announced yesterday that it has hired Michael Alexander as its new president. Previously, Alexander worked as the executive vice president at Careismatic Brands Inc.
“This is a big win for us,” Next Level Apparel CEO Randy Hales said in a press release. “Mike is joining us at a time when we have a lot of momentum, and he makes us that much stronger. He played a key role in the growth of Careismatic from $200 million to over $600 million during his tenure, including a three-year initiative that grew the digital revenue side of the business to over $100 million.”
During his time at Caresimatic, Alexander led the company’s efforts in B2B and D2C sales; as well as product design and merchandising, marketing, and customer service.
“This is like joining a team on its way to the Super Bowl,” Alexander said. “I’m thrilled to be joining a company and to do my part to build upon the successes at Next Level Apparel. I believe there are many opportunities to expand our product offering in adjacent categories, and grow with both our existing customers and new ones, along with extending our global footprint.”
